Master Data Management For A US East Coast Based Large Casino-Cum-Resort Complex

Business Problem: A need to create a centralized repository of the casino’s guests to provide personalized services and do targeted marketing, while also adhering to the compliance requirements of the Directorate of Gaming Enforcement.

Solution: The work involved implementation of a business critical real-time MDM and ESB implementation providing users the ability to access, write, read and search information about guests over the web, from front desk applications and from the gaming floor applications. Worked closely with the customer to define the data model and pick the attributes for the match algorithms and arrived at the overall solution including integration with front-office and third-party applications. It also involved custom development of

  • Flexible search options
  • Substantial user defined segments /attributes
  • Custom web service operations
  • Customized authentication and authorization of web service operations
  • The solution was incrementally developed using Agile approach and was successfully deployed in production within 3 months period.

Technology: IBM MDM Standard version 10, IBM Web Sphere Enterprise Service Bus (WSRR edition) 7.5, IBM Web Sphere Application Server Network Deployment 7.0.1, Microsoft SQL Server 2008 R2

About the Author: Anand Govindarajan

Anand Govindarajan